Today kicks off Child Passenger Safety Week (September 17-23, 2017). . Parents and caregivers want to know that they’re doing everything they can to protect their family, especially while on the road. Unfortunately, car crashes are a leading cause of death for children 1 to 13 years old. Many deaths and injuries can be prevented by proper use of car seats, boosters and seat belts.
This September, Britax Child Safety, Inc., the leader in child passenger safety technology and U.S. manufacturer of premium car seats, is excited to announce that they are joining Lexus to host #TestDriveParenthoodevents at dealerships in seven cities across the country during Child Passenger Safety Week. These events will educate parents and caregivers on infant car seat safety!
The #TestDriveParenthood program is intended for growing families who are making several new purchases as they prepare to bring baby home, which of course include a reliable infant car seat and perhaps a family-friendly vehicle. Offering parents a combination of premium quality, safety and style, Britax and Lexus want to provide new families peace of mind that their children are protected on the road. Brand representatives will be on hand at the select dealerships to walk attendees and media through proper car seat installations, discuss key car seat and vehicle features and provide helpful child passenger safety tips.
“Britax understands the immense pressure placed on new parents today as they try to navigate what can seem like an overwhelming amount of baby safety information. By hosting these events with Lexus, another brand known for safety and innovation, we hope to educate new parents in a way that is convenient and supportive to them,” said Kelly Thomas, Britax brand manager. “Recent studies have found that three out of four children ride in car seats that are either installed or used incorrectly. Britax and Lexus aim to arm parents and caregivers with the knowledge they need to make sure their children are secured correctly in the right car seats for their stage and that the car seats are installed correctly in an appropriate vehicle.”
#TestDriveParenthood Event Locations
- Tuesday, September 19 @ 11 A.M. – 2 P.M.
- Wednesday, September 20 @ 11 A.M. – 2 P.M.
- Thursday, September 21 @ 11 A.M. – 2 P.M.